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Local SEO in 2020 (The Ultimate Guide)

Do you know what is one of the most powerful tools for every small business?

Local SEO!

It is estimated that 4 out of 5 consumers use search tools for local information. This means your business, no matter the size, should always be optimized for local search, or you could potentially miss out on 80 percent of consumers.

What is Local SEO?

To be optimized for local searches will help your business reach potential customers. With local SEO, it helps a business promote their services and products to local customers and prospects.

Local search engines need to gather information for signals from your business like social media profile pages, links, local content, and citations. This will help provide relevant results to local users.

To help you out, we have chosen our top tips to help you optimize your business for local SEO.

Google My Business

Google seems to bet the most popular search engine and Google My Business has become consumers’ favorite for local searches.

Google likes to support and verify things before they share, so make sure you are optimized for Google My Business so they can verify your business.

First, create a Google My Business page and use Google Posts to entice customers to share your information such as reviews. It helps to respond and thank these customers and include location in your response.

Mobile Optimization

Consumers are using their mobile phones to search more and more these days. In fact, over half of the searches are on mobile phones, so your business’ website needs to be optimized for mobile phones as well.

Make it easy for prospects to find your phone number, locations, reviews, and more.


We all know content is important for any successful business. To optimize for local SEO, you need to pay attention to your content too.

First, ensure that you optimize your site’s URL, meta description, title tags, headers, and over content.

Placing high-volume keywords in these areas along with geo-tags can help highlight your location to search engines.

Do you have multiple locations? It is extremely beneficial to create location pages for each location and always include your contact information along with a unique description.

Local content is another plus. Write content that is geared towards a specific location and don’t forget to include those geo-tags!

Internal linking is also going to boost SEO rankings and help support navigation across your website. This means adding links to different pages on your website in your content.

Be Present Online

Of course, for search engines to rank you higher and for consumers to find you easily, make sure that your business name, address, phone number, and other contact information is consistently posted online and in directories. (Yelp, Google, Bing, just to name a few)

Making it easy for your consumers to find you will result in more customers. Always take the time to verify citations and remain consistent across the web.

Did you know that Google also looks at content shared on social media? Social media is beneficial to your business more than ever. You want to take advantage of this by creating social media pages and posting on them regularly.

All of this might seem like it takes a lot of time and effort, but it is well worth it. If you feel more comfortable, you can look to work with the best digital marketing agency in Phoenix, Ivio Agency. The team can help optimize your brand for local search by creating stellar content and help your brand stand out to local consumers.

Written by
Noah Cooper

I'm the head of the Cooper heard. My wife and I moved abroad when our first son who came along in May, 2011. I am a typical Brit abroad with a family to raise and am sharing the journey of the expat life abroad.

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Written by Noah Cooper